Over the Moon!!

We are currently producing a campaign for the Nightflyer overnight coach service from Glasgow to London (and back again!!!). The campaign will involve a original illustration create here in house by our very talented studio!!! So we thought you might like to see how it came together. A rough version was drawn up for positioning, then this was finalised and signed off by client. Then the studio scanned this in and started to colour it up in photoshop. We wanted to try and create a Nursery Rhyme feel. After this was done the original was replaced, copy was flowed in and the different elements created!

Have you signed up to take on the Monster?!

If you haven't done so already - dust off your cycling gear and prime yourself because the Mini Monster is coming to a city near you.. Its a great family day out and a cracking way to raise money for Save The Children. We have forthcoming events in Manchester, Leeds and Bristol so grab yourself a team and get involved!

To sign up or find out more visit: http://www.firstmonster.com/

Miller is getting married

The office is buzzing inthe lead up to Designer Dan's special day..thats right - his lovely lady will be making an honest man of him in the not to distant future.

I'm thinking that it would be rude to send him off into marital bliss without the opportunity to take him out and get him jam faced..and when I put this to him his response was "Kat got a monkey..I'm not going anywhere unless I get a monkey" - I have to wonder whether he might already be jam faced..no wonder he's been singing at the top of his voice and generally in very high spirits...

(Incidentially - he isn't always dressed like a pirate...)

Win £2000 worth of gorgeous bespoke jewellery..

If you haven't already entered our fantastic competition with Wharton Goldsmith, fear not - there is still plenty of time for you to get your entry in for your chance to win. The prize is £2000 of gorgeous bespoke jewellery made especially for you by Wharton Goldsmith's instore workshop!

Enter now http://www.whartongoldsmith.com/competition.aspx

Good luck!

Marketing has become personal (again)

Really interesting article from those clever people at ClickZ Experts on how a personal approach can help your relationship with your clients and customers alike..

When the Big Guys want to look like Small Players, they make deep investments, mostly in social media. If you look at Coca-Cola's Facebook Page, for example, it doesn't look remarkably different from any other Facebook Page, even those created by tiny companies.
On that Facebook Page, Coca-Cola -- one of the largest companies in the world and possibly the most recognized brand on the globe -- is presenting itself as not just small but also personal and approachable. In fact, if you are a fan of its page, you can write on its wall. Coke has videos of its fans and simple pictures of people enjoying a Coke. These aren't professional, glossy images but the sort of pictures we've come to expect online: a bit grainy, not well lit, and very real looking.

The rule, and indeed the opportunity, of the new medium is to make your marketing personal. You need a bit of guts to do it. We all have a natural tendency to speak and act in ways we feel are professional when doing business, and this is true online as well. But social media is the single most important media space for brands right now, and its nature is different. If you are a big brand, you don't need to pretend you are small, but you do need to find ways to become approachable, engaging, and personal in the way that small brands do.

Let's Get Small
There are a few rules to follow when you try to get more personal in your marketing. Use these methods and you can start putting some real faces next to the brands consumers think they know:

Start with the current fans.This is really the great story of the Coca-Cola page. It was started by two guys who simply loved Coke, not by company itself. They amassed a following of brand loyalists, totally on their own. The company came to these guys and asked for the opportunity to help them out and keep them involved. Exactly what you would do if you were an actual human being, not a great big company more concerned with protecting its trademarks than in connecting with consumers.

Have a person be the face.People connect with other people, especially in social networks. Certainly, people will become fans of brands and visit brand pages. But the great opportunity here is to dive at least one level deeper and provide your fans with an actual individual they can feel a real bond with.

Read more....http://www.elabs6.com/functions/message_view.html?mid=302678&mlid=6583&siteid=506638&uid=39d2270463

Guerilla proposes

A Proposal Ring to new client Wharton Goldsmith. The result an innovative boost to their Jewellery business The Wharton Goldsmith proposal ring.

How it works:

• Visit the show room

• Buy a proposal ring for £99

• Propose

• Come back with your fiancée

• Choose a ring of her choice

• Get double the cost of the Proposal Ring off the cost of the ring of her choice

Simple, innovative and very measureable.

http://www.whartongoldsmith.com/proposal/