As lead "email" bod in the office..I'm always on the look out for interesting articles and tips on how we can imrove our email communications and today I was chuffed to come across the following article...http://tinyurl.com/lvltrx
Reading this makes me wonder..should we be "old school" and maintain an air of professionalism with our email communications..or is it time to let down our defences and start to introduce some personality into our work!? I'm thinking that confidence in our brand and product should lead us to the latter.. There is no reason why you can't combine professionalism with a bit of personality if you get the copy just right..
Thoughts?
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