We go round the houses on the whole twitter debate here - I'm a strong believer in it but others are yet to be convinced..today I stumbled across an interesting article on whether Twitter can offer you any lasting value:
http://www.clickz.com/3634468
My opinion is that it's a strong tool in terms of understanding what others are doing, in keeping up to speed on what people are saying about you and frankly, if everyone else is doing it then we need to understand how it works and why we should use it if we are going to advise our clients accordingly..
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