I've just been reading a really interesting article on spam emails. The author makes some interesting points on how we can learn from these, even the suggestion that you should purchase a Russian Bride in an email has its merits apparently!
What especially caught my attention was the note that, as marketeers we've lost imagination and passion for our emails.. we play it too "safe" - the world has gone PC mad and with the world in a recession spiral, we worry about causing offence with our subject headers and copy..but are we worried to the detriment of our content?!?
Read the article here - http://www.clickz.com/3634277
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