82% Increase in Social Network Usage in 2009

A new report has been released by the Nielsen Company stating that 2009 saw a massive increase in the importance of Social Networking. Social Networks now share the most popular category online along with blogs. Unsurprisingly, Facebook is leading the fray in the world of Social Networking with Twitter making the most significant strides in terms of growth of category.

Read more about the findings of the Neilsen company here - http://tinyurl.com/yay49kk.

If anything, I'm surprised that this increase isn't larger. The majority of my friends, colleagues and even family members are all regular social networkers. Twitter is a constant source of information and entertainment. People's lives are being organised through the medium of social networks and consumers reliance upon them is ever increasing. As marketeers we need to find new ways of harnessing this without risking over exposure to brand messaging for the user.

Mobile Internet Usage Not Mainstream

There is a surprising article in the latest version of NMA which states that 76% of people are not accessing the internet via their mobile phones. Lack of free trial periods, a poor retail experience and difficulties of use for the lack of mainstream adoption are to blame apparently. This comes as a surprise to those of us used to accessing a wealth of information from the convenience of our mobiles.. so what more should we be doing to communicate the power of this to our audiences?

Read the full article here - http://tinyurl.com/yaqop74

50 Ways To Get Your Site Noticed

This week we have been getting our thinking caps on to come up with new and exciting ways to get your site noticed..imagine then, how excited we were to stumble across this little piece of wisdom:-

http://tinyurl.com/lxousn

Thanks to those clever bloggers at "In The Woods" - wise words indeed....

Tweetdeck

Sometimes its hard to appreciate how something like Twitter can be useful for your business. For instance, do your clients really need to know which people are joining your company? Or what your opinion is of the latest social networking news? Well the answer is "yes", the key to good business relationships is communication and thats exactly what Twitter allows you to do. From the ridiculous to the sublime, from the informative to the constructive, Twitter gives you a forum with which to share your knowledge, network and most importantly a place to share your thoughts and work.

Twitter can add a new element to your business. If you don't do anything else this month... get yourself set up on Tweetdeck, it takes the hard work out of keeping up to date with your peers and allows you to share information with them at the touch of a button:

1. You can used it to create groups and add relevant users to ensure you keep up to date with their tweets

2. It enables you to consolidate all your accounts in one place so you can quickly see Direct Messages and Mentions at a glance

3. You can set up Searches, to see what gets posted on Twitter for specific key terms

4. You can easily post or reply to a Tweet from any of your accounts

5. You can search and narrow down posts for keywords, questions posted, posts from a specific users, links etc easily..to quickly find information that you might be interested in

6. You can automatically shorten URLs

What are you waiting for?! www.tweetdeck.com

Guerilla Top 10

Move over the noughties and bring on the teens!

Farewell 2009 and a warm welcome and a nice cuppa for the glorious new decade ahead of us. We have two great reasons to celebrate this month, the start of a shiny new decade brings with it the marvellous revelation that Guerilla Marketing is 10 years old! That's right, we are celebrating a big birthday here at Guerilla towers. What a marvellous excuse to show off and highlight what we do best.

So take our hand and stroll with us down memory lane as we take a look back at our favourite pieces of marketing communication from 10 years of great Guerilla campaigns. You may just be inspired to pick up the phone and ask us what we can do for your brand.

Storming in at the number 1 spot, Tim Henman appeals to a younger, urban audience for Slazenger. This piece of work also had the added advantage of shifting loads of tennis balls in inner city stores. More importantly, we hear it's Tim's Mum's favourite!

In at number 2 is our unique "Wake Me Up Before You Go" proposition. The headlines we made on behalf of Great Eastern generated a million pounds worth of positive PR.

An unusual entry at number 3, our client Eurobond make industrial cladding - in all honesty its a bit dull. But its fireproof and used in schools - now there's a hook!

At number 4, proof that being a start up doesn't mean you can't develop a cool brand, with great creative. Don't forget wherever you are if you need a cab just beep!

Bringing up the rear at number 5 is Cornwall Tourism. Our "Chill and Thrill" campaign neatly combined two propositions in one single minded piece of communication.

To find out more about these exciting campaigns or to talk to us about your marketing needs call Ian or Gus on 01628 819007 or visit us online.

For the remaining 5 in our top ten and for loads more great Guerilla ideas click here.